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omni measurement

measurement analytics and insight

optimization of measurement application

social listening

kol solution

knowledge graph bi system

celebrity selection index

sponsorship evaluation index

market insights

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omni-marketing intelligence

omni-ads measurement

online ads measurement:fully cover online digital advertising and self-owned media, opening up the full-link data from advertising measurement to conversion

offline ads measurement: digital measurement and monitoring of outdoor media to realize offline full-data measurement

content measurement:monitoring of embedded advertising in movies, variety shows and sports events; pre-placement evaluation of advertising content
measurement analysis and insight

present multi-dimensional visual data, real-time data interaction, and enable better decision-making;

help brands gain insights into the market, pay attention to the changes in competitors' products and optimize marketing strategies.
application of measurement optimization

optimize cross-screen budget allocation to make media planning simple and efficient;

objective measurement of brain neuroscience and continuous optimization of advertising creativity;

open up advertising back-link data with big data, optimize conversion path, and help product efficiency grow.

business intelligence and analytics

social listening

real-time inquiry of brand public opinion to maintain social reputation of the brand
early warning of negative reports of brand reputation
daily monitoring of official accounts to optimize online communication methods
crowd analysis is used on demand to understand the target users in an all-round way
view online data with one lick to improve brand operation efficiency

kol solution

multi-platform coverage, highest-level access to sina weibo apis, 100 million fan base, stable full-data support
ai strongly enables price actuary and purchasing optimization, so as to save money and labor
continue to invest in technology, and use the spammer identification patent to let fraud has no place to hide
accurate evaluation system, multi-dimensional industry benchmark value, kol performance is clear at a glance
industry kol strategies and content analysis to learn about the competitors and become the winner in competitions
enriched cooperation experience of top customers to meet the strategic needs

knowledge graph bi system

realize wider, faster and deeper social data mining and application relying on knowledge graph technology
break the barrier between internal and external data of the enterprises as well as the isolated data island
customize visual presentation to break the barrier between perception and cognitive intelligence
accumulate organizational marketing experience and become the marketing brain of enterprises

celebrity selection index

more subtle: the original csi fan plate helps brands to effectively select stars with high cost performance
more comprehensive: with the unique csi star evaluation system brand fit multi-dimensional label, scientifically consider the business value of stars based multiple index
more forward-looking: scientifically estimate the star’s future popularity, risk coefficient and risk coefficient of his/her fans, so as to help the brand prospect potential new stars and avoid risks in time
more timely: the database of nearly 3,000 stars and celebrities at home and abroad is completely open, and the performance of stars is updated in time every week. similar stars are automatically presented
more real: exclusive ai algorithm model is used to refine fans and interactive data so as to obtain the most real star performance

sponsorship evaluation index

in the stage of pre-selection programs, ta matching is realized, sponsorship combination is recommended, and budget is reasonably allocated
implant sponsorship process, ai monitoring, multiple indicators are used to evaluate implantation quality
review sponsorship performance, monitor on a weekly basis, provide comparison of industry benchmark values, and accurately evaluate brand earnings

knowledge graph bi system

more subtle: the original csi fan plate helps brands to effectively select stars with high cost performance
more comprehensive: with the unique csi star evaluation system brand fit multi-dimensional label, scientifically consider the business value of stars based multiple index
more forward-looking: scientifically estimate the star’s future popularity, risk coefficient and risk coefficient of his/her fans, so as to help the brand prospect potential new stars and avoid risks in time
more timely: the database of nearly 3,000 stars and celebrities at home and abroad is completely open, and the performance of stars is updated in time every week. similar stars are automatically presented
more real: exclusive ai algorithm model is used to refine fans and interactive data so as to obtain the most real star performance

news information

clients

(partial list)