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all-in-one social media advertising and operation data platform
social grow is dedicated to social media operation and growth. it covers nine major social media platforms and leverages miaozhen’s extensive big data and ai algorithm capabilities. it provides clients with a comprehensive kol advertising and operation service, from pre-selection and optimization to in-flight traffic operation and post-campaign evaluation. social grow consists of four modules: competitive analysis, content engine, kol selection, and campaign monitoring.
why social grow?
robust commercialized kol database
comprehensive coverage of mainstream social media platforms
rich evaluation metrics
including rate card, effective followers/interactions, sentiment comments, negative comments, and performance in collaborations
01
understand competitors and their investment trends and kol/content strategies on social media platforms.
industry investment trends: gain insights into industry kol investment trends and top brand investments through data on platform investment distribution, kol tier investment distribution, brand investment rankings, and brand investment proportions.
competitor investment analysis: understand competitor investment dynamics through data on competitor advertising performance, competitor investment proportions, month-on-month growth in competitor investment amounts, and competitor investment platform distribution. this information helps in formulating effective advertising strategies.
02
discover potential content on xiaohongshu and tap into industry trends to capture more platform traffic.
trending content rankings: analyze consumer-discussed content on xiaohongshu based on industry/category/brand/content type. identify emerging, niche, and popular content to timely align campaigns and capture traffic. this helps in determining the direction of campaign themes.
xiaohongshu dominance rate: dominance rate reflects a brand’s presence in search results for specific keywords. it represents the proportion of a brand’s content (12-20 posts) that appears within the top 3-5 screens after users search for those keywords. a higher dominance rate increases the chances of consumers associating keywords with the brand, achieving top-of-mind awareness.
03
continuous monitoring of kol performance data and effectiveness evaluation.
trending kol lists: select influencers based on criteria such as persona, industry tags, interest tags, target audience, and more. quickly identify rising stars (koc) with high cost-effectiveness based on follower growth rate and interaction rate. easily access relevant information about influencers.
customized kol selection: focus on content density and category dominance to select influencers with a greater impact in the category. this helps in quickly establishing category dominance and occupying consumers’ minds.
04
leverage the power of llm to uncover sentiment comments and negative feedback, accurately assess campaign performance.
boosting reminders: continuously monitor campaign posts and select high-quality content for boosting, extending the lifecycle of engaging content.
sentiment comment/negative feedback analysis: utilize the capabilities of large-scale models to quickly analyze authentic consumer feedback, identify negative comments, and evaluate the effectiveness of content seeding.
performance evaluation: rapidly assess the real performance of influencer collaborations.
social grow offers three pricing options: standard account delivery, customized report delivery, and custom system delivery. for specific pricing details, please contact our team at miaozhen.
miaozhen’s social media operation seed model provides end-to-end services, including trend mining, in-flight operation guidance, and post-campaign evaluation of xiaohongshu content. please contact our team at miaozhen for a comprehensive solution introduction.
(1) service advantage: serving numerous large advertisers and a wide range of small and medium-sized enterprises, with rich experience in social media operation reporting and system development.
(2) data advantage: comprehensive coverage of mainstream social media platforms, a database of over 3 million active kols/kocs, and comprehensive coverage of traffic content.
(3) application advantage: providing end-to-end solutions for pre, in-flight, and post-campaign stages from a social media operation perspective.
