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how to scientifically evaluate marketing effectiveness?

scientific evaluation of marketing effectiveness and efficiency across two key dimensions.

marketing effectiveness analysis

fans/uv

reach%

engagement

viewership/imp

…

marketing return on investment (roi) analysis

search metrics

app downloads

sales volume

sales revenue

…

omni-channel marketing performance evaluation

ad monitoring and effectiveness evaluation social media marketing effectiveness evaluation

ad monitoring and effectiveness evaluation

  • digital ad monitoring

    conduct comprehensive evaluations of various media and ad formats, providing a standard basis for settlement in the digital marketing field.

  • outdoor ad monitoring

    outdoor ad monitoring to verify actual placement, measure outdoor ad audience reach to address audience engagement effectiveness issues.

  • live tv ad monitoring

    monitor live tv ads to ensure they are broadcast according to the scheduled plan, safeguarding brand interests and effectively reducing placement risks.

  • private domain traffic monitoring

    trace the entire journey of private domain traffic sources to evaluate media conversion effectiveness.

  • ad attribution analysis

    use ad attribution models, such as multi-touch attribution (mta), to scientifically evaluate the conversion value of advertisements.

  • social listening

    stay informed about industry trends and understand new consumer needs and trending topics.

  • influencer selection and evaluation

    pre- and post-evaluation of influencers, with continuous monitoring and effectiveness assessment of kol performance data.

  • social media seo monitoring

    monitor metrics such as dominance rate and re-search rate to assess seo optimization levels and evaluate the success rate of influencer marketing.

  • tv show and variety program sponsorship evaluation

    evaluate sponsorship effectiveness from three dimensions: influence, reach, and conversion power, using comprehensive data from social media, search engines, and survey questionnaires.

social media marketing effectiveness evaluation

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